Festivalul One Show si-a desemnat castigatorii in 14 categorii de concurs: Newspaper, Magazine, Outdoor, Trade, P.O.P & In-Store, Collateral, Promotion, Radio, TV, Cinema, Non-broadcast, Innovative Media, Integrated Branding, Branded Content, potrivit site-ului oficial www.oneclub.org.
Cele mai multe premii, 39, au fost castigate de agentii de publicitate din SUA, conform Brand Republic. Premiul special "Best In Show" a fost insa acordat agentiei CumminsNitro din South Brisbane, Australia pentru campania Tourism Queensland - "Cea mai buna slujba din lume". In cadrul acestei campanii s-a desfasurat un concurs, al carui castigator a intrat in posesia a 150000 de dolari australieni si a unui post de Manager de Insula.
Pentru prima data in istoria festivalului a fost acordat si premiul Green Pencil, pentru excelenta in campaniile de constientizare a problemelor mediului inconjurator. Goodby, Silverstein & Partners, San Francisco a castigat acest premiul cu Haagen Dazs - "
Help the Honey Bees".
Dintre castigatorii din categoria TV pot fi amintiti:
Gold Pencil:
Saatchi & SaatchiSaatchi&Saatchi
Cheia spre succes in Saatchi & Saatchi o reprezinta ideile, imaginatia, motiv pentru care se va investi permanent in dezvoltarea lor. De asemenea, un punct comun in platforma Saatchi & Saatchi Romania ...vezi detalii », New York: Crest - "
Lice", "
Bulldozer", "
Pre Nup"
TBWAChiatDay, New York: Skittles - "
Pinata"
DDB Vancouver, Canada: Midas - "
Chase"
Silver Pencil:
Wieden+Kennedy, Portland: CareerBuilder.com - "
Tips"
72 and Sunny, Los Angles: Discovery Networks - "
BoomDeYaDa"
Goodby Silverstein & Partners, San Francisco: NBA/ABC/ESPN/TNT - "Fear", "There can be only One"
Doug Agency, Toronto: Canadian Film Centre: "
Scooter"
Campbell Mithun, Minneapolis: theunconvention.com - "
Park"
Bronze Pencil:
Leo Burnett, London: Shelter - "
House of Cards"
72 & Sunny, Los Angeles: Nike - "
Next Level"
Goodby, Silverstein & Partners, San Francisco: Comcast - "
Rabbit"
Leo Burnett Brazil, Sao Paul: Lancefinal.com - "Everything has its price"
BBDO New York: Monster.com - "
Double Take"
Shackleton, Madrid: NBC Universal - "The Invisible Man"
Euro RSCG Worldwide, New York: Heineken/Dos Equis - "Rollerblading"
Lowe Bull, Johannesburg: Food & Trees for Africa - "Printer"
Santo, Buenos Aires: Telecom/Arnet - "
Instructional"
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