Campania „American ROM”, semnata de McCann Erickson, a primit 7 nominalizari la Cannes Lions 2011, in 4 sectiuni: Direct (2 categorii: Fast Moving Consumer Goods si Traffic & Brand Building), Promo & Activation (2 categorii: Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail si Food and Non-Alcoholic Drinks), PR (2 categorii: Consumer Goods, including FMCG and Household Products si Best Launch or Re-launch), Media (categoria: Best Use of Integrated Media).
Premiile vor fi decernate diseara pentru sectiunile Promo & Activation, PR si Direct Lions si maine seara pentru Radio, Media si Outdoor Lions.
"American ROM" a mai primit 3 medalii la New York Festivals, in categoriile Marketing Effectiveness (Silver), Integrated Media (Bronze) si PR (Bronze), dar si doua Silver Effie 2011, in categoriile Food Products II si Media Efficiency.
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