Leo Burnett&Target a fost castigatorul marelui premiu EFFIE, editia 2006. Sambata, in cadrul galei de premiere, care s-a desfasurat la JW Marriott Bucharest Grand Hotel si care a intrunit peste 350 de invitati, juriul festivalului EFFIE 2006 si-a desemnat castigatorii. Inregistrarea evenimentului va fi difuzata sambata, 1 Aprilie de catre postul de televiziune Realitatea TV, partener al festivalului.
GRAND EFFIE 2006
Leo Burnett & Target for Bergenbier - "Friends know why "
FOOD PRODUCTS
Bronze : Graffiti BBDO for Bucegi - "Talking cans"
Silver : McCann Erickson for Kandia - "Velvet"
Gold : Bridge Communication for Krax - "Krax wordless"
Gold : McCann Erickson for Rom - "Strong sensations since 1964"
NON FOOD PRODUCTS
Bronze : Leo Burnett & Target for Wash & Go - "Sunlight"
Silver : Not awarded
Gold : Not awarded
ALCOHOLIC BEVERAGES
Bronze : Next Cap for Murfatlar - "Murfatlar.The wine"
Silver : McCann Erickson for Bergenbier - "Now or never"
Silver : Next Cap for Unirea - "Strenght lies in number - 4 & 5"
Gold : Leo Burnett & Target for Bergenbier - "Friends know why"
NON-ALCOHOLIC BEVERAGES
Bronze : Next Cap for Fulga - "Fulga"
Bronze : Leo Burnett & Target for Prigat - "Pulp"
Silver : Not awarded
Gold : Leo Burnett & Target for Prigat - "Natural energy "
DURABLES
Bronze : Odyssey for Bebeko by Beko - "Start thinking about babies"
Silver : Graffiti BBDO for Logan Diesel - "Changing lives"
Gold : Not awarded
RETAIL
Bronze : Graffiti BBDO for Ultra Pro Computers - "Ultra solutions"
Silver : Not awarded
Gold : Leo Burnett & Target for Altex - "Accessibility"
FINANCIAL SERVICES
Bronze : Odyssey for ABN AMRO - "The easy way to get more"
Bronze : Scala JWT for Banc Post Mortgage Loan - "Choose the best move"
Silver : Not awarded
Gold : Not awarded
NON PROFIT SOCIAL CAMPAIGN
Bronze : GMP for Adriean Videanu - "He who does!"
Silver : Not awarded
Gold : Not awarded
TELECOMMUNICATIONS
Bronze : Not awarded
Silver : McCann Erickson for Connex Vodafone - "Together"
Gold : McCann Erickson for Connex - "Connex for the future"
PROMOTIONS FMCG
Bronze : Ogilvy & Mather for Delma - "Delma the star of margarins makes you a star"
Silver : Punct Advertising for Rama - "Musical journey around the world"
Silver : Lowe & Partners for Timisoreana - "The toys"
Gold : Leo Burnett & Target for Bergenbier - "Barbecue grills "
PROMOTIONS NON-FMCG
Bronze : Headvertising for Mercedes-Benz - "Sprinter Honolulu"
Bronze : Odyssey for Rompetrol - "Prizes per kilometer"
Silver : Not awarded
Gold : Not awarded
OTHERS
Bronze : Spotlight for Algocalmin - "Algocalmin for romanian aches"
Silver : Not awarded
Gold : Not awarded
Editia din acest an a festivalului EFFIE a inregistrat un numar de 69 de lucrari fata de 49 de lucrari in 2005. Cele 29 de agentii care au inscris unele dintre cele mai bune lucrari ale anului 2005 reprezinta o evolutie pozitiva ca numar de participanti pentru EFFIE Awards Romania 2006.
Seminarul din 24 martie 2006 - «Eficienta versus creativitate - avantajul EFFIE» - i-a avut invitati speciali pe Alexandra Gatej, Chairman Unilever SCE si pe Dominic Lyle, General Director EACA, asociatia sub egida careia se organizeaza EURO EFFIE. Dominic Lyle a tinut sa remarce in cadrul acestui seminar ca nivelul unora din campaniile inscrise in festival este unul ridicat, acestea fiind capabile sa concureze cu success la European EFFIE.
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