17 mai, miercuri - Ziua deschiderii
13:00-13:30 - Conferinta de presa - WTCB, Sala Montreal (etajul 1)
Comitetul de Organizare Ad'Or 2006 alaturi de parte dintre membrii Juriului (Jan Leube, Creative Director Scholz & Friends Berlin, Erich Reuter Executive Creative Director McCann Erickson München)
13:30-14:00 - Cocktail - WTCB, Holul Salii Montreal (etajul 1)
14:00 - Deschiderea expozitiei & interviuri - World Trade Plaza - programul expozitiei:
17.05.2006: Intrele orele 14:00 - 20:00
18-19.05.2006: Intre orele 10:00 - 20:00
Expozitie TVC, radio, web & print; standuri ale partnerilor si sponsorilor; oldies but goldies - expozitie retro AD ( colectie private - Florian Ciobanu); Stand Rospotline - Lürzer; 200 Best AD Photographers Worldwide projection
18 mai, joi - Ziua de "craft"
11:00-12:30 - Creativitate vs. Eficienta - WTCB, Sala New York (parter)
Lectie de Creativitate - cat de mult conteaza
Speakeri:
>Razvan Matasel, Research & Strategic Planning Director Leo Burnett & Target
>Sorin Psatta, Strategy & Research Director Graffiti BBDO
>Mirela Angelescu, Client Service Director GMP
Moderator: Adrian Dura Presedinte RAAA
11:00-12:30 - Profesie: Creativ
WTCB, Sala Montreal (etajul 1)
Cum sa devii un Art Director de succes
Cum sa devii un Copywriter de succes
Cum sa devii o echipa de succes
Creative Directors de top arata ce cauta prezentand unul sau doi profesionisti din echipa proprie ca si poveste de succes
Speakeri:
>Ema Prisca, Senior Copywriter Leo Burnett & Target
>Anatoli Ciucurovschi, Group Creative Director
Saatchi & SaatchiSaatchi&Saatchi
Cheia spre succes in Saatchi & Saatchi o reprezinta ideile, imaginatia, motiv pentru care se va investi permanent in dezvoltarea lor. De asemenea, un punct comun in platforma Saatchi & Saatchi Romania ...vezi detalii »
>Iosif Oprescu, Senior Art Director Saatchi & Saatchi
>Ciprian Banica, Copywriter Mercury Promotions
13:00-14:30 - Lavazza - calendarul "Airlines" 2006 al faimoasei fotografe Ellen von Unwerth - WTCB, Sala New York (parter)
> Sascha Van der Plas, reprezentant Lavazza din partea Armando Testa, Italia (Account Supervisor)
13:00-14:30 - Ghost Ad-ul - o specie pe cale de disparitie?
WTCB, Sala Montreal (etajul 1)
Speakeri:
>Bogdan Naumovici, Creative Director Leo Burnett & Target
>Emilian Arsenoaie, Creative Director GMP
15:00-16:30 - Best video worldwide 2000 - 2005 - WTCB, Sala New York (parter)
Proiectie 75 de spoturi din arhiva Lürzer
Moderator: Lucian Georgescu, Managing Partner, GAV Scholz & Friends
15:00-16:30 - Umor vs. Sex in publicitatea romaneasca - WTCB, Sala Montreal (etajul 1)
Speakeri:
>Valentin Suciu, Creative Director Odyssey
>Dan Petre, General Manager D&D Research
17:00-18:30 - Workshop sustinut de Erich Reuter - membru al Juriului - WTCB, Sala New York (parter)
Creativi cu cartile pe masa, studii de caz.
>Erich Reuter, Excutive Creative Director McCann Erickson München
17:00-18:30 - Porti spre publicitate - WTCB, Sala Montreal, (etajul 1)
Leo Academy, Drum spre Golden Drum, Olimpiadele Comunicarii - un pas mai aproape de departamentul de creatie
Speakeri:
>Laurentiu Semeniuc, Strategic Planner Leo Burnett & Target
>Sorin Psatta, Strategy & Research Director Graffiti BBDO (Drum spre Golden Drum)
>Gabriel Branescu, Managing Partner badcat_
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