Cea de-a cincea editie Effie Romania si-a desemnat castigatorii.
Printre participantii care au obtinut un premiu in cadrul competitiei se numara: GMP Advertising, Leo Burnett&Target, Odyssey Communication, CAP, Headvertising, Propaganda, BV McCann Erickson Romania, 23 Communication Ideas, Cupid Consultancy, Graffiti BBDO, Bridge Communication, Ogilvy Action, Ogilvy&Mather, Punct Advertising, Next Advertising, Cohn&Jansen/Ashley&Holmes, Grey Worldwide, Unilever
Cea mai premiata agentie a serii a fost GMP Advertising, care a obtinut un numar de 7 premii si si-a adjudecat si distinctia Grand Effie. Foarte indeaproape a urmat BV McCann Erickson Romania care a primit 6 premii si Leo Burnett & Target, castigatoare a 4 trofee Effie.
"Apreciez consecventa cu care agentii ca GMP Advertising, Leo Burnett & Target si BV McCann Erickson Romania puncteaza; de asemenea si brand-uri precum Timisoreana, Bergenbier, Dero Surf, Radio Guerilla si Cosmote. Nu le doresc decat sa sara mai repede gardul in vecini. Nu in ultimul rand as mentiona noua categorie "Sustained Success" in care a fost inscris un numar de cazuri peste asteptari, ceea ce demonstreaza ce este cu adevarat relevant in piata", a declarat Eusediu Margasoiu, Presedintele Comitetului de Organizare Effie 2008
In cadrul Sustained Success a fost premiata cu Gold Effie campania "99 Stains", inscrisa de Unilever iar premiile Silver Effie au fost acordate campaniilor : Prigat - "More fruit, more energy", semnata 23 Communication Ideas, Timisoreana - "An extraordinary story", inscrisa de GMP Advertising si Bergenbier - "Friends know why" ce apartine agentiei Leo Burnett & Target.
Sectiunea Pharmaceuticals a beneficiat de o singura inscriere care a obtinut Gold Effie. Este vorba despre campania "Better Laugh Than Cry Going Through It" semnata de Propaganda pentru brand-ul Furazolidon.
Cele mai competitive categorii din concurs au fost Alcoholic Beverages si Telecommunications unde juriul a evaluat un numar mare de campanii foarte valoroase.
"S-a incheiat a cincea editie a Effie. O editie cred de succes, care marcheaza progresul in toate dimensiunile lui. Pe scurt, din punct de vedere cantitativ: 90 de inscrieri, 27% crestere fata de anul trecut si 42 de premiati fata de 36 in 2007. Este de remarcat dimensiunea calitativa prin feedback-ul bun data de jurati in ceea ce priveste modul cum au fost scrise o mare parte a cazurilor. Din pacate exista si cealalta extrema unde comentariile sunt de prisos. In rest multumiri echipei din comitetul de organizare precum si Millenium Communications," a mai adaugat Eusediu Margasoiu.
Premiile Effie sprijina si promoveaza rolul publicitatii ca fiind o resursa eficienta de marketing. Festivalul se refera la capacitatea de a atinge obiectivele asumate, premiaza eficienta tradusa in rezultatele dovedite de cifrele de vanzari si celebreaza buna colaborare dintre agentia de publicitate, client si researcheri.
Castigatorii editiei 2008:
ALCOHOLIC BEVERAGES
Castigatori:
Silver EFFIE: Campania: Men's day
Brand: Bergenbier
Inscrisa de Leo Burnett & Target
Gold EFFIE: Campania: The story goes on
Brand: Timisoreana
Inscrisa de GMP Advertising
NON-ALCOHOLIC BEVERAGES
Castigatori:
Silver Effie :
Campania: Family harmony
Brand: Giusto
Inscrisa de Cupid Consultancy
Silver Effie:
Campania: Urban Fest
Brand: Mountain Dew
Inscrisa de Graffiti BBDO
Bronze Effie:
Campania: Wild Christmas
Brand: Bergenbier
Inscrisa de BV McCann Erickson Romania
CORPORATE REPUTATION, IMAGE & IDENTITY
Castigatori:
Silver EFFIE : Campania: Successful stories
Brand: Rompetrol
Inscrisa de Odyssey Communication
FINANCIAL LOANS
Castigatori:
Bronze Effie:
Campania: Rings
Brand: Millennium Bank
Inscrisa de GMP Advertising
FINANCIAL OTHERS
Castigatori:
Gold Effie:
Campania: Education campaign
Brand: ING Pensions Fund
Inscrisa de Headvertising
Silver:
Campania: Curious to find out the truth?
Brand: ING Cont'ROL
Inscrisa de CAP
FOOD PRODUCTS 1
Castigatori:
Silver Effie:
Campania: Delaco.Good on cheese
Brand: Delaco
Inscrisa de CAP
Silver Effie :
Campania: As it used to be
Brand: Napolact
Inscrisa de Propaganda
FOOD PRODUCTS 2
Castigatori:
Silver Effie :
Campania: The picky women
Brand: Magura
Inscrisa de BV McCann Erickson Romania
MEDIA & ENTERTAIMENT
Castigatori:
Silver Effie:
Campania: Nunta Pe NeVe (Blind Wedding)
Brand: Radio 21
Inscrisa de BV McCann Erickson Romania
Bronze Effie:
Campania: Equity campaign 2006 - 2007
Brand: Itsy Bitsy
Inscrisa de GMP Advertising
NEW PRODUCT OR SERVICE INTRODUCTION
Castigatori:
Silver Effie:
Campania: The rest is CanCan
Brand: CanCan
Inscrisa de 23 Communication Ideas
Gold Effie :
Campania: Inspired by life
Brand: Millennium Bank
Inscrisa de GMP Advertising
Gold Effie:
Campania: Keep the taste of love
Brand: Tnuva
Inscrisa de BV McCann Erickson Romania
NON FOOD PRODUCTS
Castigatori:
Silver Effie:
Campania: Best from traditions
Brand: Wash&Go
Inscrisa de Leo Burnett & Target
Silver Effie:
Campania: Discipline all around
Brand: Wash&Go
Inscrisa de Leo Burnett & Target
NON-PROFIT/ PRO-BONO, PUBLIC SERVICE CAMPAIGNS
Castigatori:
Gold Effie:
Campania: The Effects of the TV
Brand: CNA
Inscrisa de Sorin Psatta
Silver Effie :
Campania: No to the President's Relegation!
Brand: Referendum
Inscrisa de GMP Advertising
Bronze Effie :
Campania: Invent your own future!
Brand: Fundatia Dinu Patriciu
Inscrisa de Odyssey Communication
OTHERS
Castigatori:
Silver Effie
Campania: Be Interactive
Brand: Interact
Inscrisa de Bridge Communication
PHARMACEUTICALS
Castigatori:
Gold Effie :
Campania: Better Laugh than Cry Going Through It
Brand: Furazolidon
Inscrisa de Propaganda
PROMOTIONS FMCG FOOD
Castigatori:
Gold Effie:
Campania: Small prizes suck
Brand: Sprite
Inscrisa de BV McCann Erickson Romania
Silver Effie:
Campania: Delma Easter Promotion
Brand: Delma
Inscrisa de Ogilvy & Mather
PROMOTIONS FMCG NON FOOD
Castigatori:
Gold Effie :
Campania: The perfume of those beautiful years
Brand: Dero Surf
Inscrisa de Punct Advertising
Silver Effie :
Campania: The Cocolino slippers
Brand: Cocolino
Inscrisa de GMP Advertising
Bronze Effie:
Campania: Pimp my bedroom
Brand: Axe
Inscrisa de Ogilvy Action
PROMOTIONS NON-FMCG PRODUCTS
Castigatori:
Silver Effie:
Campania: You Get More from Logan
Brand: Logan ABS & Logan Easy
Inscrisa de: Graffiti BBDO
PROMOTIONS NON-FMCG SERVICES
Castigatori:
Gold Effie :
Campania: Anti-Resentment Campaign
Brand: Radio Guerrilla
Inscrisa de Propaganda
Silver Effie :
Campania: Light & Color
Brand: Dolce
Inscrisa de Headvertising
Bronze Effie:
Campania: Pink
Brand: Cosmote
Inscrisa de Cohn&Jansen/Ashley&Holmes
Bronze Efie:
Campania: Mr. Interest
Brand: MasterCard Forte from Banca Transilvania
Inscrisa de Next Advertising
RETAIL
Nu are finalisti.
Nu are castigatori.
TELECOMMUNICATIONS
Castigatori:
Gold Effie:
Campania: The Ride
Brand: ClickNet
Inscrisa de Grey Worldwide
Silver Effie:
Campania: We live in a world full of MMS!
Brand: Cosmote
Inscrisa de Cohn&Jansen/Ashley&Holmes
Bronze Effie:
Campania: Pimp my computer
Brand: Vodafone
Inscrisa de BV McCann Erickson Romania
SUSTAINED SUCCESS
Castigatori:
Gold Effie :
Campania: 99 Stains
Brand: Dero Surf
Inscrisa de Unilever South Central Europe
Silver Effie :
Campania: Friends Know Why
Brand: Bergenbier
Inscrisa de Leo Burnett & Target
Silver Effie :
Campania: An extraordinary story
Brand: Timisoreana
Inscrisa de GMP Advertising
Silver Effie :
Campania: More fruit.More energy.
Brand: Prigat
Inscrisa de 23 Communications Ideas
GRAND EFFIE
Castigatori:
Campania: The story goes on
Brand: Timisoreana
Inscrisa de GMP Advertising
Editia locala a premiilor Effie este un proiect derulat de International Advertising Association (IAA) in parteneriat cu Uniunea Agentiilor de Publicitate din Romania (UAPR) si organizat pentru al doilea an consecutiv de agentia Millenium Communications.
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Comentarii
de dragulinescu | 2008-05-26 | 10:54:36
Sincer sa fiu, deja mi se pare o aiureala cu EFFIE. Nu mi se pare nici un jumatate din cazur ca acesti castigatori, au campanii atat de eficiente. Ma rog.. Bine ca sunteti voi destepti.. :D
Pentru a comenta, te poti loga cu