PPC Specialist @ The KPI Institute

Anunt valabil pana la data de 2017-05-22
Companie: The KPI Institute
Tip job: Project Manager, Marketing, Digital

DUTIES/RESPONSIBILITIES

  • Setting up and managing PPC Campaigns;
  • Perform daily account management and of pay per click accounts on Google AdWords, Facebook Advertising, Google Analytics, LinkedIn Ads and other search platforms;
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budgets, impression share, quality score and other important account metrics;
  • Manage and maintain updates for large keyword lists;
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search;
  • Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives;
  • Keep pace with search engine and PPC industry trends and developments;
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance;
  • Analyze and report program performance: provide recommendations and results for improvement;
  • Communication to team and management on project development, timelines, and results.

REQUIREMENTS/ATTRIBUTES

Competencies required:

  • Strategic Thinking;
  • Results Driven;
  • Analytical / metrics and performance driven;
  • Business Acumen;
  • Decision Making;
  • Project management.

Additional Eligibility Qualifications:

  • Demonstrated experience with website analytics tools - Google Analytics;
  • Familiarity with inbound marketing principles;
  • Knowledge of CRO, A/B & MVT;
  • Excellent people skills, with an ability to partner with a dynamic and young team;
  • Possess personal qualities of integrity, credibility, and commitment to corporate mission;
  • Flexible and able to multitask; can work within a fast-moving environment, while also driving toward clarity and solutions;
  • Proficiency with all MS Office applications.

We also expect you to:

  • Have at least 3 years of experience in a PPC role;
  • Hold a university degree preferably in Marketing, or other similar disciplines;
  • Excel in written and verbal English.
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