McCann Erickson a castigat doua premii Effie pentru brandul Maggi

14 Jun. 2010, 00:00 AM • AdNews • McCann PR

Agentia McCann Erickson a castigat, joi seara, in cadrul Galei Premiilor Effie, doua trofee Bronze Effie, ambele pentru campaniile Maggi, clientul Nestle Romania.

Primul trofeu a fost castigat la categoria Food Products, unde McCann Erickson a inscris campania de lansare a noii retete Maggi Secretul Gustului - "The taste of great memories", in urma careia cota de piata a produsului a crescut cu 18%, iar cota de awareness de brand, cu 30%.

Al doilea trofeu tot Bronze Effie, a fost castigat la categoria Sustained Success, pentru povestea de succes a brandului Maggi in ultimii trei ani: 2007, 2008 si 2009, sub numele "Maggi Cooking with all your heart". In acest interval, brandul Maggi a reusit sa isi creasca cota de piata cu 15%, printr-o comunicare constant aspirationala, cota de brand awareness crescand cu 78%.

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