McCann, Agentia Anului la Golden Drum 2011, cu 12 trofee pentru campanii Vodafone si ROM: 4 Grand Prix-uri, 6 Golden Drums si 2 Silver Drums

09 Oct. 2011, 14:04 PM • AdNews • Ana Militaru
McCann, Agentia Anului la Golden Drum 2011, cu 12 trofee pentru campanii Vodafone si ROM: 4 Grand Prix-uri, 6 Golden Drums si 2 Silver Drums

McCann a primit trofeul Golden Rose la Golden Drum 2011, fiind desemnata cea mai creativa agentie care a participat anul acesta la festival, ca urmare a celor 12 trofee obtinute pentru campanii Vodafone si ROM. Vodafone a primit trofeul "Brand Grand Prix", in timp ce ROM a ocupat locul 3 in aceasta categorie.

Campaniile care au primit cele 12 trofee in multiple categorii din sectiunea Multi Channel sunt: “American ROM” si 3 campanii Vodafone: "Nunta", "Cerebel" si "Chivu". Iata mai jos rezultatele acestor campanii, conform studiilor de caz de pe site-ul festivalului.

“American ROM” a primit 4 trofee: Grand Prix si Golden Drum la Integrated Campaigns, Golden Drum la Public Relations, Silver Drum la Direct campagins. La Cannes Lions 2011, “American ROM” a primit 9 trofee: 2 Grand Prix si 2 Gold Lions la Promo&Activation si Direct, 2 Bronze Lions la PR, un Silver la Media, Titanium si Gold la Integrated. La New York Festivals 2011, campania a obtinut 3 medalii (un Silver si 2 Bronze), in categoriile Marketing Effectiveness, Integrated Media si PR. In Romania, "American ROM" are 2 Silver Effie 2011.

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Abis Studio Carioca Studio FourHooks Insight Kandia Dulce McCann McCann PR Mitra Film MRM//McCann MultiMedia Est Universal McCann Vodafone Romania

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ROM - American ROM Viata cu ceva in plus

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Cannes Lions Effie Awards Golden Drum New York Festivals

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Comentarii

Sorin Andreescu
acum 12 ani
nice :)

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