Trofeul Cupei FIFA a devenit #CupaTututor intr-o campanie integrata Coca-Cola

20 Mar. 2014, 19:35 PM • AdNews • Anca Pantus
Trofeul Cupei FIFA a devenit #CupaTututor intr-o campanie integrata Coca-Cola

McCann PR, Universal McCann, Momentum, McCann Erickson si MRM Worldwide au colaborat la campania de comunicare Coca-Cola, care a transformat Trofeul Cupei Mondiale FIFA in #CupaTuturor, informeaza un comunicat emis de agentia de PR. Trofeul Cupei Mondiale a fost prezent in Romania timp de trei zile, timp in care a participat la diverse evenimente si activitati menite sa ofere cat mai multor categorii de public ocazia de a interactiona cu el si de a-l transforma dintr-un simbol destinat doar castigatorilor de Cupa Mondiala in Cupa Tuturor.   

Campania de comunicare a inclus componente de BTL, PR, digital - display, social media si paid search, precum si comunicare prin proiecte speciale in digital si TV.

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