[Premiile FIBRA #1] Gold FIBRA - Propaganda - Mirabilis Machina / Mirabilis Machina / Vincon Romania

[Premiile FIBRA #1] Gold FIBRA - Propaganda - Mirabilis Machina / Mirabilis Machina / Vincon Romania

From a 2013 crop, Vincon, a local leader in the wine making industry, obtained a small batch of outstanding red wine and briefed us to develop a new brand for this special product.

 

Campaign Summary

The client told us that 'it was only nature's work and this wine was its gift to us', so we imagined how the nature would work - as a machine - with lots of gears and moving parts with intricate details. The grape bunch - as a part of this greater machine - letting this 'miraculous' liquor drop into a cup.

The name we choose (Mirabilis Machina) and we immediately felt as perfectly appropriate translates from Latin as 'the wondrous machine'.

 

Target Audience

Men, over 35, high income, urban areas.

 

Board

INFO:

Project Title: Mirabilis Machina 
Brand: Mirabilis Machina
Client: Vincon Romania

 

Credits:

Agentie: Propaganda

Vlad Bojan / Copywritter & Senior Graphic Designer
Madalina Oanta / Branding Director
Teodora Tunsu / Branding Manager

 

Premii obtinute la Premiile FIBRA #1:

Gold FIBRA / Mirabilis Machina / 3.4 PRINT - Packaging

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Propaganda

Vrem. Vrem mai mult. Vrem mereu mai mult, mereu mai inteligent, mereu mai nefacut, mereu mai special, mereu mai simplu si mai firesc. Vrem cu o incapatanare si o insistenta sacaitoare sa facem lucrurile cu cap si... vezi detalii »

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