[Premiile FIBRA #1] Bronze FIBRA - GMP Group - The Attention Auctions / Volkswagen / Volkswagen Romania

18 May. 2016, 12:15 PM • Case Studies • GMP Group
[Premiile FIBRA #1] Bronze FIBRA - GMP Group - The Attention Auctions / Volkswagen / Volkswagen Romania

Campaign Summary

Bucharest has the most congested traffic in EU. A series of funny auctions dramatizes the various sources of disruption a driver faces when driving through town. Luckily, with the innovative City Emergency Brake feature of the new Passat, the car stops by itself avoiding any crash for speeds up to 30 km/h.

 

Spoturi Radio

Ana's Attention

The Attention Auctions (Ana) - Volkswagen

George's Attention

The Attention Auctions (George) - Volkswagen

INFO:

Project title: The Attention Auctions
Brand: Volkswagen
Client: Volkswagen Romania

 

Credits

Agentie: GMP Group

Mihai Gongu / Creative Director
Mihai Gongu / Copywriter
Alexandra Mihus / Senior Account Manager
Cristiana Belodan / Client Service Director
Florin Mititelu / Sound Designer
Radu Teodorescu / AV Producer
Radu Teodorescu / AV Producer
Bogdan Florea / Brand Manager

 

Premii obtinute la Premiile FIBRA #1:

Bronze FIBRA - The Attention Auctions / 2 RADIO

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Info

Companii

GMP Group

Branduri

FIBRA Volkswagen

Oameni

Alexandra Mihus Bogdan Florea Cristiana Belodan Florin Mititelu Mihai Gongu Radu Teodorescu

Festivaluri

Premiile FIBRA

Pozitii

Account Manager AV Producer Brand Manager Client Service Director Copywriter Creative Director Producer Senior Account Senior Account Manager

Subiecte

Audio, Creatie, Media

Sectiune

Case Studies

Dictionar

Brand, Brand Manager, Campaign, Copywriter, Creative, Designer, Group, HTTP, Service, Traffic, WWW

Branded

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