[Premiile FIBRA #1] Shortlist FIBRA - McCann - Snooze for coffee / Doncafe / Strauss Romania

Consumer research showed us that daily, Romanian women get an average of 30 minutes less
sleep than men. So Doncafe and Beko set out to make a coffee machine with a Wi-Fi connection to an alarm app. When you press Snooze on your phone, the coffee machine gets the signal and automatically starts preparing your coffee. You sleep more and your coffee is ready when you wake up. Romanian women can now get an average of 7300 minutes of sleep per year.

 

Creative

INFO:

Project title: Snooze for coffee
Brand: Doncafe
Client: Strauss Romania

 

Credits

Agentie: McCann Romania

Adrian Botan / Global Creative Director
Catalin Dobre / Executive Creative Director
Alexandru Dumitrescu / Executive Creative Director
Adriana Pascan / Group Creative Director
Cristina Calota/  Copywriter
Ionut Coanda / Art Director
Valentina Caluser / Account Manager
Ana Miculescu / Account Director

 

Shortlist Premiile FIBRA #1:

Shortlist FIBRA - Snooze for coffee / 12 PRODUCT DESIGN 



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