[Premiile FIBRA #1] Shortlist FIBRA - McCann - Window of Hope / Dorna / Dorna Romania

24 May. 2016, 12:29 PM • Case Studies • McCann
[Premiile FIBRA #1] Shortlist FIBRA - McCann - Window of Hope / Dorna / Dorna Romania

Mothers get to spend only a few minutes per day with their premature born babies. Those few minutes are everything they dream about. The rest of the time it's just worries and fear.
That's why they need all the support they can get in order to keep hoping. So we created the first digital, interactive window, placed in between the mothers and their child, where people could post encouragement messages, in real time.

 

Case Study

[Case Study] Window of Hope - Dorna

INFO:

Project title: Window of Hope
Brand: Dorna
Client: Dorna Romania

 

Credits

Agentie: McCann

Adrian Botan / Global Creative Director
Ioana Filip / Executive Creative Director
Catalin Dobre / Executive Creative Director
Lia Bira / Art Director
Laura Aldea / Account Director

 

Shortlist Premiile FIBRA #1:

Shortlist FIBRA - Window of Hope / 7.1 MEDIA - Creative Use of Media

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Info

Companii

McCann

Branduri

Dorna FIBRA Laura

Oameni

Adrian Botan Catalin Dobre Ioana Filip Laura Aldea Lia Bira

Festivaluri

LIA Premiile FIBRA

Pozitii

Account Director Art Director Creative Director Executive Creative Director

Subiecte

BTL, Corporate, Creatie, DM, Foto, Media, Mobile, Online, Outdoor, Productie, Video

Sectiune

Case Studies

Dictionar

Brand, Creative, HTTP, Media, Post

Branded

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