![[Case Study] Bucuresti FM - What Women Want / Bucuresti FM / Bucuresti FM](https://media.iqads.ro/2016/05/femeile-cover-850.jpg)
All that maters in March is woman! So let her voice be heard and understood! Bucuresti FM challenged the women to make a video selfie with their true wishes and to post it on Facebook using #CeIsiDorescFemeile. The main challenge was to make the women speak about their own person and about their wishes.
Let us keep in mind that only 11,3 of top management is women and only 11,7 of Parliament members are women. At every 30 second a women is victim of domestic abuse. Romania is the last of EU countries regarding gender equality.
Campaign Summary
What women want? Only God knows! And maybe Mel Gibson. How many times have you heard that? Too many times... Let us help the men to understand what the women really want! Bucuresti FM challenged the women to make a video selfie with their true wishes and to post it on Facebook using #CeIsiDorescFemeile.
We invited the female listeners to join using an audio spot made by Dorotheea Petre (a well known Romanian actress), we spread the information through social media and we sent a personal e-mail to the women in our database. To make it more appealing, we offered as prize invitation to Enrique Iglesias "Sex and Love concert".
Target Audience
Female, 25-45 yo, active, socially involved, medium to high education, urban area.
Creative
INFO:
Project title: What Women Want
Brand: Bucuresti FM
Client: Bucuresti FM
Credits
Agentie: Bucuresti FM
Mihaela IONITA / Copywriter
Cosmin Boroiu / Video Editing
Vicentiu Andrei / Social Media
Monica Liche / Video
Casa de productie: Bucuresti FM
Mihaela Ionita / Radio Producer
Agentie media: Bucuresti FM
Mihaela Ionita / Radio Producer
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