[Case Study] GMP Group - The Appliances Posters / Arctic / Arctic Romania

To highlight the new series of advanced appliances from Arctic, the #1 Romanian white goods brand, we have created a series of in-store posters illustrating key technical features of each type of appliances. The minimalist design is intended to distinguish the brand in the clutter of aggressive promotional messages crowding the retail space.

 

Boards

INFO:

Project title: The Appliances Posters 
Brand: Arctic
Client: Arctic Romania

 

Credits

Agentie: GMP Group

Mihai Gongu / Creative Director
Mihai Gongu / Copywriter
Bogdan Danailescu / Art Director
Bogdan Danailescu / Illustrator
Alexandra Mihus / Account Director
Cristiana Belodan / Client Service Director



GMP Advertising

GMP Advertising este cea mai premiată agenție independentă din România pentru eficiență și creativitate în festivaluri de comunicare. Este singura agenție românească deținătoare a două trofee de... vezi detalii »

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