Cum a evoluat publicitatea difuzata de Antena 3 si Romania TV in ultimele 3 saptamani? Scaderi de peste 59% a numarului de branduri care se promoveaza in emisiuniunile din prime time

Pe FFW

Din centralizarea spot by spot din aceasta perioada, rezumatul e asa:

La Antena 3 sunt  cu peste 62% mai putine branduri care se promoveaza in emsiunile din prime time.
Numarul de difuzari de clipuri a scazut de la 999 (23.01-29.01) la 346 (06.02 - 12.02)

La Romania TV sunt  cu peste 59% mai putine branduri care se promoveaza in prime time.
Numarul de difuzari de clipuri a scazut de la 1248 (23.01-29.01) la 559 (06.02 - 12.02)

 

Analiza cuprinde o perioada de 3 saptamani [23 ian - 12 feb] si se refera la publicitatea difuzata in cadrul emisiunilor din prime time de la Antena 3 si Romania TV.

Brandurile din pharma/OTC domina lista brandurilor ramase in break-urile publicitare din prime time.
Si ceva teleshoping.

 

Pe Romania TV, in emisiunile din prime time, in ultima saptamana [06.02 - 12.02.2017] au rulat publicitate urmatorii clienti:

  1. A&D PHARMA,CAFFETIN - ANALGEZICE,12 difuzari,4 GRP (18-49/urban/30 sec),120 secunde
  2. ALEVIA,ALEVIA,10 difuzari,12.8 GRP (18-49/urban/30 sec),285 secunde
  3. ASOCIATIA CULTURALA DRACULA,TURNEU NATIONAL LOREDANA - SENTIMENTE,15 difuzari,19.4 GRP (18-49/urban/30 sec),585 secunde
  4. AUTO SCHUNN,AUTO SCHUNN,14 difuzari,15.8 GRP (18-49/urban/30 sec),423 secunde
  5. BERKSHIRE HATHAWAY,DURACELL,5 difuzari,2.4 GRP (18-49/urban/30 sec),75 secunde
  6. BERLIN-CHEMIE,ESPUMISAN,5 difuzari,4.4 GRP (18-49/urban/30 sec),110 secunde
  7. BERLIN-CHEMIE,PROSTAMOL UNO,7 difuzari,4 GRP (18-49/urban/30 sec),110 secunde
  8. BIOFARM,ANGHIROL,7 difuzari,2.5 GRP (18-49/urban/30 sec),70 secunde
  9. BIOFARM,BIOFLU,3 difuzari,1.2 GRP (18-49/urban/30 sec),50 secunde
  10. BIOFARM,BIXTONIM,7 difuzari,2.1 GRP (18-49/urban/30 sec),81 secunde
  11. BIOFARM,CARMOL,3 difuzari,1.4 GRP (18-49/urban/30 sec),45 secunde
  12. BIOFARM,EXTRAVALERIANIC,1 difuzari,0.1 GRP (18-49/urban/30 sec),10 secunde
  13. BIOFARM,HEPATOPROTECT,5 difuzari,2.9 GRP (18-49/urban/30 sec),90 secunde
  14. BIOFARM,SENNALAX,7 difuzari,3.5 GRP (18-49/urban/30 sec),110 secunde
  15. BIOFARM,TRIFERMENT,7 difuzari,0.9 GRP (18-49/urban/30 sec),35 secunde
  16. CATENA,CATENA,3 difuzari,6.5 GRP (18-49/urban/30 sec),135 secunde
  17. CLINICA POLISANO,TUGRISS,14 difuzari,12.7 GRP (18-49/urban/30 sec),285 secunde
  18. COSMO GAMING COMPANY LIMITED,NETBET,24 difuzari,19.2 GRP (18-49/urban/30 sec),480 secunde
  19. CRIS-TIM,MATACHE MACELARU',15 difuzari,24.8 GRP (18-49/urban/30 sec),450 secunde
  20. DR OETKER,DR. OETKER - PUDDING,12 difuzari,8.8 GRP (18-49/urban/30 sec),240 secunde
  21. DR OETKER,DR. OETKER PIZZA,4 difuzari,4.3 GRP (18-49/urban/30 sec),120 secunde
  22. EDITURA ORIZONTURI,EDITURA ORIZONTURI,10 difuzari,9.7 GRP (18-49/urban/30 sec),220 secunde
  23. ELISSE PREST SERV,ELISSE,11 difuzari,6 GRP (18-49/urban/30 sec),165 secunde
  24. FARMACLASS INDUSTRY,ARTROCALM,15 difuzari,18.9 GRP (18-49/urban/30 sec),450 secunde
  25. FERRATUM ROMANIA IFN,FERRATUM,5 difuzari,1.8 GRP (18-49/urban/30 sec),50 secunde
  26. FOX,FOX - MEZELURI,9 difuzari,5.8 GRP (18-49/urban/30 sec),135 secunde
  27. FROSTA ROMANIA,FROSTA,1 difuzari,0.5 GRP (18-49/urban/30 sec),15 secunde
  28. GEDEON RICHTER ROMANIA,FASCONAL,2 difuzari,0.9 GRP (18-49/urban/30 sec),20 secunde
  29. GERMAN QUALITY ENTERTAINMENT,THE SMURFS LIVE ON STAGE,5 difuzari,5.3 GRP (18-49/urban/30 sec),150 secunde
  30. MEDIMFARM,SUAVINEX,7 difuzari,5.6 GRP (18-49/urban/30 sec),105 secunde
  31. NATURPHARMA PRODUCTS RO,SOMNI X,5 difuzari,5.5 GRP (18-49/urban/30 sec),150 secunde
  32. NISSA,NISSA,7 difuzari,1.8 GRP (18-49/urban/30 sec),49 secunde
  33. OMEGA PHARMA,COLDREX,7 difuzari,5.7 GRP (18-49/urban/30 sec),182 secunde
  34. OMEGA SOFT,TOURNEO,8 difuzari,8.2 GRP (18-49/urban/30 sec),248 secunde
  35. PENSIUNEA CASA FRENT,PENSIUNEA CASA FRENT,14 difuzari,16.2 GRP (18-49/urban/30 sec),420 secunde
  36. PHOENIX ENTERTAINMENT,CONCERT RICHARD CLAYDERMAN,15 difuzari,15.4 GRP (18-49/urban/30 sec),450 secunde
  37. PROJECT EVENTS,CONCERT JETHRO TULL,1 difuzari,1.4 GRP (18-49/urban/30 sec),30 secunde
  38. PUFLENE RESORT,PUFLENE RESORT,21 difuzari,21.5 GRP (18-49/urban/30 sec),639 secunde
  39. SANIENCE,ASPIVITA,18 difuzari,18.8 GRP (18-49/urban/30 sec),540 secunde
  40. SANIENCE,REVIKARD 100,23 difuzari,23.7 GRP (18-49/urban/30 sec),690 secunde
  41. SC COTNARI SA, COTNARI,2 difuzari,3.2 GRP (18-49/urban/30 sec),80 secunde
  42. SC STUDIO MODERNA SRL,DORMEO,7 difuzari,8.3 GRP (18-49/urban/30 sec),210 secunde
  43. SENSI BLU,SENSI BLU,27 difuzari,18.3 GRP (18-49/urban/30 sec),515 secunde
  44. SOCERAM,CEMROM,3 difuzari,0.9 GRP (18-49/urban/30 sec),36 secunde
  45. SPEED TAXI,SPEED TAXI,40 difuzari,27.6 GRP (18-49/urban/30 sec),800 secunde
  46. STORCK,MERCI,7 difuzari,6.5 GRP (18-49/urban/30 sec),210 secunde
  47. TEATRUL NATIONAL I.L. CARAGIALE BUCURESTI,CAZACII ZBURATORI - TNB,1 difuzari,1.7 GRP (18-49/urban/30 sec),30 secunde
  48. TERAPIA SA,FARINGOSEPT,12 difuzari,5.4 GRP (18-49/urban/30 sec),160 secunde
  49. TERAPIA SA,FIOBILIN,11 difuzari,10.3 GRP (18-49/urban/30 sec),275 secunde
  50. TERAPIA SA,KEBENE PLUS,10 difuzari,4 GRP (18-49/urban/30 sec),100 secunde
  51. TERAPIA SA,PADUDEN,10 difuzari,3.9 GRP (18-49/urban/30 sec),100 secunde
  52. UNIBET GROUP,UNIBET,6 difuzari,6.5 GRP (18-49/urban/30 sec),180 secunde
  53. VIVA CREDIT IFN,VIVA CREDIT,4 difuzari,1.8 GRP (18-49/urban/30 sec),60 secunde
  54. WM INTERACTIVE LIMITED,WINMASTERS,55 difuzari,33 GRP (18-49/urban/30 sec),950 secunde 

 

 

Romania TV - branduri promovate pe saptamani in perioada 23.01 - 12.02. 2017 / prime time

 

Romania TV - datele spot by spot pe perioada 23.01 - 12.02. 2017 / prime time

 

 

Pe Antena 3, in emisiunile din prime time, in ultima saptamana [06.02 - 12.02.2017] au rulat publicitate urmatorii clienti:

  1. A&D PHARMA,CAFFETIN - ANALGEZICE,10 difuzari,4 GRP (18-49/urban/30 sec),100 secunde
  2. ALEVIA,ALEVIA,1 difuzari,0.8 GRP (18-49/urban/30 sec),30 secunde
  3. BARILLA GROUP,BARILLA,2 difuzari,1 GRP (18-49/urban/30 sec),40 secunde
  4. BERKSHIRE HATHAWAY,DURACELL,5 difuzari,2.5 GRP (18-49/urban/30 sec),75 secunde
  5. BIOFARM,ANGHIROL,11 difuzari,3.5 GRP (18-49/urban/30 sec),105 secunde
  6. BIOFARM,BIOFLU,2 difuzari,0.5 GRP (18-49/urban/30 sec),20 secunde
  7. BIOFARM,BIXTONIM,7 difuzari,2.8 GRP (18-49/urban/30 sec),105 secunde
  8. BIOFARM,EXTRAVALERIANIC,5 difuzari,2.9 GRP (18-49/urban/30 sec),80 secunde
  9. BIOFARM,HEPATOPROTECT,6 difuzari,2.9 GRP (18-49/urban/30 sec),90 secunde
  10. BIOFARM,NERVOCALMIN,4 difuzari,0.5 GRP (18-49/urban/30 sec),25 secunde
  11. BIOFARM,SENNALAX,6 difuzari,2.6 GRP (18-49/urban/30 sec),90 secunde
  12. BIOFARM,TRIFERMENT,6 difuzari,0.9 GRP (18-49/urban/30 sec),30 secunde
  13. BLUE AIR,BLUE AIR,8 difuzari,8.5 GRP (18-49/urban/30 sec),200 secunde
  14. CATENA,CATENA,3 difuzari,5.3 GRP (18-49/urban/30 sec),135 secunde
  15. CLINICA POLISANO,TUGRISS,11 difuzari,9.5 GRP (18-49/urban/30 sec),240 secunde
  16. DR OETKER,DR. OETKER - PUDDING,15 difuzari,10 GRP (18-49/urban/30 sec),300 secunde
  17. DR OETKER,DR. OETKER PIZZA,2 difuzari,1.9 GRP (18-49/urban/30 sec),60 secunde
  18. FROSTA ROMANIA,FROSTA,1 difuzari,0.5 GRP (18-49/urban/30 sec),15 secunde
  19. FUNDATIA DAN VOICULESCU,SENATUL STIINTIFIC AL FUNDATIEI DAN VOICULESCU,7 difuzari,6.5 GRP (18-49/urban/30 sec),175 secunde
  20. GOTHAER GROUP,GOTHAER ASIGURARI REASIGURARI,17 difuzari,16.9 GRP (18-49/urban/30 sec),425 secunde
  21. JOHNSON & JOHNSON,HEXORAL,2 difuzari,1.6 GRP (18-49/urban/30 sec),40 secunde
  22. JOHNSON & JOHNSON,HEXORALETTEN N,2 difuzari,1.4 GRP (18-49/urban/30 sec),60 secunde
  23. JOHNSON & JOHNSON,JOHNSON'S BABY SHAMPOO,3 difuzari,1.2 GRP (18-49/urban/30 sec),30 secunde
  24. JOHNSON & JOHNSON,LE PETIT MARSEILLAIS,4 difuzari,3.3 GRP (18-49/urban/30 sec),100 secunde
  25. JOHNSON & JOHNSON,LISTERINE,9 difuzari,5.8 GRP (18-49/urban/30 sec),180 secunde
  26. JOHNSON & JOHNSON,NEUTROGENA,2 difuzari,1.1 GRP (18-49/urban/30 sec),20 secunde
  27. JOHNSON & JOHNSON,NICORETTE,9 difuzari,11.4 GRP (18-49/urban/30 sec),273 secunde
  28. JOHNSON & JOHNSON,OLYNTH,5 difuzari,2 GRP (18-49/urban/30 sec),50 secunde
  29. KRUK INTERNATIONAL,KRUK INTERNATIONAL,2 difuzari,1.9 GRP (18-49/urban/30 sec),60 secunde
  30. LIBRA INTERNET BANK,LIBRA INTERNET BANK - DEPOZITE,3 difuzari,4.2 GRP (18-49/urban/30 sec),90 secunde
  31. MALTA TRAVEL,MALTA TRAVEL,4 difuzari,2.9 GRP (18-49/urban/30 sec),80 secunde
  32. MOL ROMANIA,MOL,2 difuzari,3.4 GRP (18-49/urban/30 sec),60 secunde
  33. NATURPHARMA PRODUCTS RO,CICATRIDINA,9 difuzari,10.7 GRP (18-49/urban/30 sec),270 secunde
  34. NATURPHARMA PRODUCTS RO,SOMNI X,5 difuzari,5.1 GRP (18-49/urban/30 sec),150 secunde
  35. OMEGA PHARMA,COLDREX,18 difuzari,17 GRP (18-49/urban/30 sec),468 secunde
  36. OPEN MEDIA NETWORK,DRI BUDDI,1 difuzari,3.8 GRP (18-49/urban/30 sec),120 secunde
  37. OPEN MEDIA NETWORK,FITMAXX 5,1 difuzari,20.5 GRP (18-49/urban/30 sec),300 secunde
  38. OPEN MEDIA NETWORK,SWING MAXX,1 difuzari,18.6 GRP (18-49/urban/30 sec),300 secunde
  39. OPEN MEDIA NETWORK,TOTAL CRUNCH,3 difuzari,39.4 GRP (18-49/urban/30 sec),906 secunde
  40. PARALELA 45 TURISM SRL,PARALELA 45,2 difuzari,2.1 GRP (18-49/urban/30 sec),60 secunde
  41. RYANAIR,RYANAIR,8 difuzari,2.9 GRP (18-49/urban/30 sec),80 secunde
  42. SANIENCE,ASPIVITA,35 difuzari,38.5 GRP (18-49/urban/30 sec),1050 secunde
  43. SANIENCE,REVIKARD 100,21 difuzari,22.2 GRP (18-49/urban/30 sec),630 secunde
  44. SENSI BLU,APIVITA - FACE CARE,2 difuzari,2.1 GRP (18-49/urban/30 sec),40 secunde
  45. SENSI BLU,SENSI BLU,25 difuzari,19.1 GRP (18-49/urban/30 sec),515 secunde
  46. STORCK,MERCI,2 difuzari,1.7 GRP (18-49/urban/30 sec),60 secunde
  47. TERAPIA SA,FARINGO HOT DRINK,1 difuzari,0.7 GRP (18-49/urban/30 sec),15 secunde
  48. TERAPIA SA,FIOBILIN,9 difuzari,8.5 GRP (18-49/urban/30 sec),225 secunde
  49. TERAPIA SA,PADUDEN,6 difuzari,1.9 GRP (18-49/urban/30 sec),60 secunde
  50. UNICOMS SWITZERLAND GMBH,SENDO,7 difuzari,3.8 GRP (18-49/urban/30 sec),105 secunde
  51. VIVA CREDIT IFN,VIVA CREDIT,7 difuzari,3.4 GRP (18-49/urban/30 sec),105 secunde
  52. V-TAC EUROPE,V-TAC - BECURI,7 difuzari,4 GRP (18-49/urban/30 sec),105 secunde

 

Antena 3 - branduri promovate pe saptamani in perioada 23.01 - 12.02. 2017 / prime time

 

Antena 3 - datele spot by spot pe perioada 23.01 - 12.02. 2017 / prime time

 

Reamintim apelul FrontLine

Cei de la Frontline au publicat o scrisoare deschisa, in atentia directorilor de agentii de publicitate, media si PR, semnata de presedintele asociatiei, Raluca Feher.
Ei au cerut retragerea publicitatii de la aceste posturi de televiziune. 

Noi am scris aici si am facut un debate aici.

 

Cateva opinii din industrie

Serban Alexandrescu (Managing Director, Headvertising):

Trebuie sa ne raportam diferit la o lume diferita si sa ne schimbam in consecinta comportamentul la nivel social si profesional

 

Codin Caradimu (Creative Director, cap):

Niciun brand sanatos nu poate sa ramana mut (si cu reclama pe posturi TV care mint ca sa isi apere stapanii) in fata celor putini, dar care consuma constient si mai mult

 

Robert Tiderle (Owner, Papaya Advertising):

Inainte de a ne uita urat la branduri, trebuie facut putin curat in industria de publicitate

-------
Acest articol face parte din seria editoriala "Etica in publicitate"


Dosare editoriale

Companii

Branduri

Sectiune



Related