56 de campanii finaliste la Effie Awards 2017

56 de lucrari din cele 106 inscrise in competitia de anul acesta Effie Awards au trecut de prima runda de jurizare Effie Romania.
Campaniile au fost premiate pe 30 mai, pe scena teatrului Apollo 111, in cadrul unui eveniment prezentat de Alexandra Iavorschi, Presedintele Comitetului de organizare Effie 2017, Managing Partner Starcom MediaVest.

18 agentii au obtinut nominalizari in 24 categorii de concurs: Cohn&Jansen JWT, DDB Romania, FCB Bucharest,  GMP Advertising,  Graffiti BBDO, Headvertising, Jazz, Leo Burnett Romania/Publicis One, Making of Promotion, McCann Worldgroup Romania, Mercury 360 Communication, Ogilvy Romania, Papaya Advertising, Propaganda, Publicis Romania/Publicis One, The Hub Partners,  Webstyler, WoPA.

Brandurile finaliste sunt: Albalact, ALFERS, Aqua Carpatica, Automobil Clubul Roman, AVStore, Bergenbier, Bucovina, Coca-Cola, Coca-Cola Lime, Comedy Central, Dacia Duster, Digi Mobil, Dorna, Edenia, ETI Puf, Fanta & Sprite, Fortuna, Gandul.info, Gillette, Groupama, ING, Itsy Bitsy Radio, J&B, Kaufland, KFC, Lenor, MagneVie, NN Health Insurance, Pepsi, Plantam Fapte Bune in Romania, Politia Romana, Provident, Radio Guerrilla, Secom, Staropramen, Timisoreana, Vodafone.

Juriul din prima runda a fost format din 50 de specialisti in marketing si comunicare, research si profesionisti din mediul academic.
In runda a doua de jurizare alti 40 de seniori ai industriei vor analiza lucrarile finaliste si vor desemna castigatorii Effie Awards 2017. La finalul competitiei, toate agentiile nominalizate si castigatoare vor primi puncte in Effie Global Index, unul dintre cele mai prestigioase tool-uri de indexare a agentiilor, retelelor si companiilor la nivel mondial, format pe baza rezultatelor obtinute din fiecare festival local Effie.

 

Pe langa finalistii EFFIE 2017, evenimentul a gazduit si un nou Effie Talk, sustinut de Bela Ziemann, Head of Strategy Publicis Italia.

Romanian Effie Awards 2017 este prezentat de Carrefour, Telekom, Heineken si Kaufland si sustinut de Coca-Cola, Petrom si Lay’s.
Partener strategic: Deloitte.

 

EFFIE Awards este un festival international sub licenta EFFIE Worldwide, Inc. EFFIE Awards a fost lansat in 1968, in SUA. Romanian EFFIE Awards este un eveniment de marca al industriei de marketing si comunicare, organizat de International Advertising Association Romania (IAA Romania), in parteneriat cu Uniunea Agentiilor de Publicitate din Romania (UAPR) si implementat de The Institute.

Ceremonia de decernare a premiilor Effie va avea loc pe 14 iunie la Muzeul National de Arta al Romaniei, Sala Auditorium.

 

Effie Awards 2017 – Campaniile finaliste

 

PACKAGED FOOD

Campaign: Milk before everything
Client: Albalact
Brand: Albalact
Submitted by:  McCann Worldgroup Romania

 

Campaign: Frozen Freshness
Client: Macromex
Brand: Edenia
Submitted by:  Publicis Romania/Publicis One

 

 

SNACKS, CONFECTIONERY AND DESERTS

Campaign: The Taste of Having Fun
Client: ETI European Food
Brand: ETI Puf
Submitted by: Ogilvy Romania

 

 

PERSONAL CARE PRODUCTS & SERVICES

Campaign: The Father & Son Game
Client: P&G
Brand: Gillette
Submitted by:  Leo Burnett Romania/Publicis One

 

 

HOUSEHOLD SUPPLIES & SERVICES

Campaign: Unforgettable memories
Client: P&G
Brand: Lenor
Submitted by:  Leo Burnett Romania/Publicis One

 

 

ALCOHOLIC BEVERAGES – BEERS

Campaign: Bergenbier Football
Client: Bergenbier S.A.
Brand: Bergenbier
Submitted by:  Leo Burnett Romania/Publicis One

 

Campaign: Sarbatori acasa
Client: Ursus Breweries
Brand: Timisoreana
Submitted by:  GMP Advertising

 

Campaign: La Carciuma de la Drum
Client: Ursus Breweries
Brand: Timisoreana
Submitted by:  GMP Advertising

 

 

ALCOHOLIC BEVERAGES – OTHERS

Campaign: Blending Spirits
Client: P.P. Distributors Romania
Brand: J&B
Submitted by:  The Hub Partners

 

 

NON-ALCOHOLIC BEVERAGES

Campaign: 50 years of free spirit in Romania
Client: PepsiCo
Brand: Pepsi
Submitted by:  Graffiti BBDO

 

Campaign: A coffee for millions of little coffees
Client: Fortuna Coffee
Brand: Fortuna
Submitted by:  Propaganda

 

Campaign: Aqua Scanner
Client: Valvis Holding
Brand: Aqua Carpatica
Submitted by:  Cohn & Jansen JWT

 

Campaign: Thirst yourself
Client: Rio Bucovina
Brand: Bucovina
Submitted by:  FCB Bucharest

 

Campaign: Coca-Cola Instacans
Client: The Coca-Cola Company
Brand: Coca-Cola
Submitted by:  GMP Advertising & Webstyler

 

Campaign: Double or almost nothing
Client: The Coca-Cola Company
Brand: Fanta & Sprite
Submitted by:  McCann Worldgroup Romania

 

Campaign: Coca-Cola Lime Launch
Client: The Coca-Cola Company
Brand: Coca-Cola Lime
Submitted by:  McCann Worldgroup Romania

 

 

DURABLES

Campaign: Duster connected by Orange
Client: Dacia Romania
Brand: Dacia Duster
Submitted by:  Graffiti BBDO

 

 

RETAIL

Campaign: Traieste fresh
Client: Kaufland
Brand: Kaufland
Submitted by:  Leo Burnett Romania/Publicis One

 

Campaign: The Black Friday Live Auction
Client: AVStore
Brand: AVStore
Submitted by:  Webstyler

 

 

RESTAURANTS

Campaign: Smart Menu 2016
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup Romania

 

 

FINANCIAL SERVICES

Campaign: Brand Image Campaign
Client: Groupama
Brand: Groupama
Submitted by:  Leo Burnett Romania/Publicis One

 

Campaign: The Fast Forward Loan
Client: ING Bank Romania
Brand: ING
Submitted by: Headvertising

 

Campaign: Salary’s best friend
Client: ING
Brand: ING Salary account
Submitted by:  Headvertising

 

Campaign: Kisses
Client: NN Life Insurance Romania
Brand: NN Health Insurance
Submitted by:  Headvertising

 

 

MEDIA & ENTERTAINMENT

Campaign: Facing the Romanian Reality
Client: Viacom International
Brand: Comedy Central
Submitted by:  DDB Romania

 

Campaign: The Good Prevails (Binili Invinge)
Client: Radio Guerrilla
Brand: Radio Guerrilla
Submitted by: Propaganda

 

Campaign: Romanians adopt Remainians
Client: Mediafax
Brand: Gandul.info
Submitted by: GMP Advertising & Webstyler

 

Campaign: Raising the 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by: GMP Advertising

 

 

TELECOMMUNICATIONS

 

Campaign: Escape from Bastilieva
Client: RCS-RDS
Brand: Digi Mobil
Submitted by:  Papaya Advertising

 

Campaign: Vodafone Brand Campaign
Client: Vodafone Romania
Brand: Vodafone
Submitted by: McCann Worldgroup Romania

 

Campaign: Vodafone Prepaid – Wrap up the internet
Client: Vodafone  Romania
Brand: Vodafone
Submitted by:  McCann Worldgroup Romania

 

 

MEDICAL SERVICES & HEALTHCARE PRODUCTS

Campaign: Secom – The Catalogue of Modern Challenges
Client: SECOM
Brand: SECOM
Submitted by:  McCann Worldgroup Romania

 

Campaign: Your head on holiday
Client: Sanofi  Romania
Brand: MagneVie
Submitted by:  Publicis Romania/Publicis One

 

 

RENAISSANCE

Campaign: The Power of Crunchiness
Client: ALKA
Brand: ALFERS
Submitted by:  WoPA

 

 

SUSTAINED SUCCESS

Campaign: Belgravistan
Client: RCS-RDS
Brand: Digi Mobil
Submitted by:  Papaya Advertising

 

Campaign: Real Stories. Real People. Real Chicken
Client: US Food Network
Brand: KFC
Submitted by:  McCann Worldgroup Romania

 

Campaign: When it matters to you
Client: Provident Financial Romania
Brand: Provident
Submitted by:  Jazz

 

 

Campaign: The Story of Leadership Goes On
Client: Ursus Breweries
Brand: Timisoreana
Submitted by:  GMP Advertising

 

 

SHOPPER MARKETING

Campaign: The Culture of Taste
Client: Bergenbier S.A.
Brand: Staropramen
Submitted by:  FCB Bucharest

 

 

BRAND EXPERIENCE

Campaign: The Father & Son Game
Client: P&G
Brand: Gillette
Submitted by:  Leo Burnett Romania/Publicis One

 

Campaign: Aqua Scanner
Client: Valvis Holding
Brand: Aqua Carpatica
Submitted by:  Cohn & Jansen JWT

 

Campaign: The Free Spirited Concert
Client: PepsiCo
Brand: Pepsi
Submitted by:  Graffiti BBDO

 

 

POSITIVE CHANGE  – BRANDS (CSR)

Campaign: Raising the 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by:  GMP Advertising

 

 

POSITIVE CHANGE  – NON – PROFIT

Campaign: Green Endorsement
Client: Plantam Fapte Bune in Romania
Brand: Plantam Fapte Bune in Romania
Submitted by:  Publicis Romania/Publicis One

 

Campaign: : Mr. Bear Driver
Client: Automobil Clubul Roman
Brand: Automobil Clubul Roman
Submitted by:  Publicis Romania/Publicis One

 

Campaign: The Survivors
Client: Romanian Police
Brand: General Inspectorate of Romanian Police – Traffic Police Directorate
Submitted by:  Mercury 360 Communication

 

 

MEDIA INNOVATION

Campaign: : Donate Time for Life
Client: The Coca-Cola Company
Brand: Dorna
Submitted by:  McCann Worldgroup Romania

 

Campaign: : Coca-Cola Instacans
Client: The Coca-Cola Company
Brand: Coca-Cola
Submitted by:  GMP Advertising & Webstyler

 

 

ENGAGED COMMUNITIES

Campaign: : Blending Spirits
Client: P.P. Distributors Romania
Brand: J&B
Submitted by:  The HUB Partners

 

Campaign: : the 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by:  GMP Advertising

 

 

SPORTS MARKETING

Campaign: : Eu sunt 12
Client: Bergenbier
Brand: Bergenbier
Submitted by:  Making of Promotion

 

 

SEASONAL MARKETING

Campaign: #HolidaysAreComing
Client: The Coca-Cola Company
Brand: Coca-Cola
Submitted by:  McCann Worldgroup Romania

 

Campaign: Christmas Bucket 2016
Client: US Food Network
Brand: KFC
Submitted by:  McCann Worldgroup Romania

 

Campaign: Prepaid – Wrap up the internet
Client: Vodafone Romania
Brand: Vodafone Prepaid
Submitted by:  McCann Worldgroup Romania

 

Campaign: Sarbatori acasa
Client: Ursus Breweries
Brand: Timisoreana
Submitted by:  GMP Advertising

 

Campaign: The Black Friday Live Auction
Client: AVStore
Brand: AVStore
Submitted by:  Webstyler



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