Una dintre cele patru conditii importante (alaturi de accesibilitate, masurabilitate si substantialiate) pentru o segmentare de marketing adecvata; prin actionabilitate se intelege ca segmental vizat trebuie sa aiba o marime adecvata pentru resursele de control ale companiei.
One of the major requirements (with accessibility, measurability and substantiality) for useful market segmentation; actionability expresses the notion that the segment targeted must be of an appropriate size for the company's resources to handle
