Un sistem de control de marketing care permite sa fie facute schimbari in ceea ce priveste obiectivele de marketing si standardele de performanta in timpul unei perioade de planificare; un sistem de control de marketing proactiv; vezi After-the-Fact Control System; Marketing Control System; Reactive Marketing Control System; Steering Control System.
A system of marketing control which allows for changes to be made to marketing objectives during a planning period as well as to the performance to meet the objectives; a pro-active marketing control system. See After-the-Fact Control System; Marketing Control System; Reactive Marketing Control System; Steering Control System.
