Serii de stagii, incluzand constientizarea, interesul, evaluarea, procesul si respingerea sau adoptarea, prin care trec consumatorii in procesele de luare a deciziei de cumparare; se mai numeste si Adoption Sequence (secventa de adoptie).
The series of stages, including awareness, interest, evaluation, trial and rejection or adoption, which consumers go through in their decision-making process; also called the Adoption Sequence.
