Un mod de a masura ce parte a unei reclame este amintita. Ar trebui diferentiata de awareness – amintirea oricarei reclame a unui brand(a se vedea Awareness).
A measure of what content of an advertisement is remembered.
Should be distinguished from awareness, a measure of remembering seeing any advertisement(s) for a brand (see Awareness).
Digital Buzz cu Dragos Novac (Managing Director, Metropotam Group)
IQads: Ce fel de campanii online cu adevarat interactive se fac in Romania, la ora asta? Au un format anume?
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