Activitate de marketing care se adreseaza indivizilor care impartasesc interese comune, lucru care ii predispune la cumpararea unui produs, de exemplu un fabricant de accesorii auto care se adreseaza cititorilor de reviste despre masini. De asemenea, o campanie sponsorizata de un numar de organizatii non-competitive, dar care au un anumit interes comun.
Marketing targeted at individuals sharing common interests that predispose them towards a product, e.g. an auto accessories manufacturer targeting motoring magazine readers. Also, a campaign jointly sponsored by a number of disparate organisations that are non-competitive but have a particular interest in common.
