Fenomen care apare cand grupuri relativ mari care reprezinta audienta radio sau TV renunta la a mai viziona/asculta respectivele posturi pentru o perioada; pierderea audientei se poate datora unei dezordini in ceea ce priveste reclamele difuzate sau aparitia unor promovari de canal in momente nepotrivite. Vezi, Clutter, Clutter Level.
A phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period; audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter; Clutter Level.
