Audit (Publication)

Verificarea unei publicatii printr-o institutie independenta de industrie care furnizeaza informatii cu privire la circulatia unui singur numar din perioada auditata. Publicatia nu este obligata sa se supuna acestei auditari( platesc pentru acest serviciu ), dar majoritatea o fac, inclusiv marile publicatii de pe pietele unde institutiile de audit exista, pentru ca tirajele auditate sunt mai veridice decat cele sustinute chiar de publicatie. ( vezi Circulation)

Verification of a publication's circulation by an independent industry-appointed auditing body, providing a statement of the circulation of an average issue for the audited period. Publishers are not obliged to submit to audit (they pay for the service), but most do, including all major publications in markets where auditing bodies exist, since audited circulations provide a more reliable measure than publishers' own claimed circulations (see Circulation).