Procesul prin care trec clientii in luarea deciziei de cumparare a unor bunuri sau servicii. Comportamentul de cumparare poate fi influentat de o varietate de factori externi si de diverse motivatii, dar si de activitatile de marketing.
The process that buyers go through when deciding whether or not to purchase goods or services. Buying behaviour can be influenced by a variety of external factors and motivations, including marketing activity.
