Ii ofera cumparatorului de media un set de obiective ale campaniei si mijloacele prin care acestea pot fi atinse. In cazul TV-ului, acesta ar trebui sa includa lungimea spatiilor, public tinta, rating-uri, target de receptare si frecventa, structura pe parti de zi si/sau tipurile de programe.
Provides the media buyer with a set of campaign objectives and the means by which they are to be achieved. With TV this would include time lengths, target audience, ratings, reach and frequency targets, daypart structure and/or programme type.
