Retail advertising care este platit partial sau pe de-a-ntregul de cel care il produce. De asemenea, doi sau mai multi producatori care lucreaza la aceeasi reclama. De obicei este prescurtat 'co-op' advertising.
Retail advertising that is paid partly or fully by a manufacturer. Also two or more manufacturers co-operating in a single advertisement. Usually abbreviated to 'co-op' advertising.
