Influenta pe care o reclama sau o alta forma de promovare ar putea sa o aiba, o are sau pe care a avut-o asupra consumatorilor sau asupra utilizarii produsului promovat. Vezi Advertising Effectiveness (eficienta advertisingului).
The influence that an advertisement or some other form of promotional activity might have, is having, or has had, on consumers or on the usage of a product advertised. See Advertising Effectiveness.
