Optiunile pe care o firma le are la dispozitie pentru a ataca concurenta; acestea sunt: atacul frontal (head-on), atacul din flanc (atacul unui punct slab), atacul circular (atac in mai multe puncte deodata), atacul prin depasire (atac care presupune diversificarea ariilor de acoperire, produselor, tehnologiei) si atacul de gherila (atacuri mici si razlete).
Options available for attacking a competitor; these include a frontal attack (head-on), a flanking attack (attack at a point of weakness), an encirclement attack (attack on several fronts at once), a by-pass attack (attack by diversifying into new territories, products or technologies) and a guerilla attack (attack by waging small, intermittent skirmishes).
