Organizatie care se afla pe o anumita treapta a marimii si puteri sale; ipotetic, fiecare competitor poate fi clasificat ca lider de piata, challenger, follower, axat pe nisa, conform segmentului de piata pe care activeaza.
An organisation's ranking in its industry by size and business strength; hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.
