Pozitia unei organizatii pe piata in raport cu competitorii sai, in conditiile in care toate organizatiile sunt descrise in termeni de marime, resurse, capacitate, calitatea produsului, strategiile de marketing, oportunitati, obiective, comportament si alte variabile asemanatoare. Vezi Competitive Position (pozitie competitiva).
The standing of an organisation in its markets, relative to its competitors, when all players are described in terms of their size, resources, capabilities, product range and quality, marketing strategies, opportunities, goals, intentions, behaviour and similar variables. See Competitive Position.
