Computer Modelling

Construirea si manipularea unor simulari computerizate ale unor situatii de marketing cu scopul de a analiza consecintele unor cursuri de actiune alternative; modelele computerizate, deseori dezvoltate pe baza unor date istorice, pot fi folosite pentru a determina nivelul optim de cheltuieli pe advertising si promovare. Vezi Advertising Budget Determination (determinarea bugetului de advertising).

Constructing and manipulating computer-based simulations of marketing situations to examine the consequences of alternative courses of action; computer models, often developed from an analysis of historical data, may be used to determine the optimum level of advertising and other promotional expenditure, etc. See Advertising Budget Determination.