Una din cele patru startegii de segmantare (impreuna cu strategia de segmatare expansiva, strategia expansiunii liniei de produse si strategia de segmentare diferentiata); in strategia de segmentare concentrata firma promoveaza un singur produs pentru un singur segment al pietei. Vezi Segmentation Strategies (strategii de segmentare); Market Segment Expansion Strategy; Product Line Expansion Strategy; Differentiated Segmentation.
One of four possible segmentation strategies (with market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy); in a concentrated segmentation strategy a firm targets one product to one segment of the market. See Segmentation Strategies; Market Segment Expansion Strategy; Product Line Expansion Strategy; Differentiated Segmentation.
