Varful competitiv care poate fi atins de o companie in detrimentul alteia prin reducerea costurilor de productie si de marketing astfel incat sa poata oferi preturi mai mici sau sa poata folosi mai multe fonduri pentru pomovare si distributie. Vezi Absolute Cost Advantage (avantaj de cost absolut); Marketing Advantage (avantaj de marketing).
The competitive edge which can be gained by one company over another by reducing production or marketing costs or both so that it can offer cheaper prices or use excess profits to bolster promotion or distribution. See Absolute Cost Advantage; Marketing Advantage.
