Depth Interviews

Tip de crecetare calitativa de marketing in care interviurile individuale sunt conduse de un moderator specializat pentru a obtine informatii cu privire la un produs sau un brand. Vezi Focus Group.

A qualitative marketing research approach in which interviews are conducted by a trained moderator with individuals, rather than with groups, to obtain information about a product or brand. See Focus Group.


Articole in care e folosit acest termen