Desk-to-Desk Direct Marketing

O forma de vanzare business-to-business in care firmele achizitioneaza si folosesc baze de date computerizate pentru a localiza potentialii clienti; in mod normal, bazele de date sunt compilate de persoane specializate si sunt organizate in functie de tipul afacerii, veiturile din vanzari, numarul de angajati, locatie, codul telefonic al zonei.

A form of business-to-business selling in which firms purchase and use computer databases to locate potential customers; typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.