Instrument statistic utilizat in estimarea vanzarilor in care variabile de marketing, precum nivelul preturilor, cheltuielile de advertising si cheltuielile pentru promovarea vanzarilor, sunt folosite pentru a prezice raspandirea pe piata si vanzarile.
A statistical tool used in sales forecasting in which marketing variables, such as price levels, advertising expenditures and sales promotion expenses, are used to predict market share or sales.
