Asigurarea ca produsele sau serviciile au un element unic care le permite sa se diferentieze de restul produselor similare.
Ensuring that products and services have a unique element to allow them to stand out from the rest.
Differentiation
Articole in care e folosit acest termen
![[Noul context] Marian Șeitan: Exista de multi ani tehnologii noi care sunt blocate de elefantii din industrii](https://media.iqads.ro/2020/05/poza-marian-seitan-2015-cover-410.jpg)
![[AdStory] Sean DallasKidd (Demonstrate, San Francisco): I'm a big believer in brand purpose. I think that's the only point of differentiation](https://media.iqads.ro/2019/08/sean-dallaskidd-partner-and-cco-of-demonstrate1-cover-410.jpg)
![[Adland neighbours] Karolina Galacz (DDB Budapest): "I think there’s an awkward silence. That’s the space of social issues that most brands are afraid to touch"](https://media.iqads.ro/2018/08/karolina-galacz-pic1-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Digital Star - Of Corso Summer Hit / Corso / Macromex](https://media.iqads.ro/2016/05/untitled-design-88-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - MullenLowe Profero - Take Leutu for a walk / ING Card Complet / ING Bank](https://media.iqads.ro/2016/05/untitled-design-5-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Kort Design - Company ReDesign / Minus22 / Minus22](https://media.iqads.ro/2016/05/untitled-design-71-cover-410.jpg)
![[AdLife] Micky Denehy: "I loved my 30 years in advertising and now I love teaching others"](https://media.iqads.ro/2013/01/photo-large-24906-cover-410.jpg)
