Calupurile publicitare de dimineata si seara care se dau la radio, numite asa pentru ca sunt in perioada in care oamenii se duc/intorc la/de la serviciu. Modelele de ascultare a radioului tind sa fie complementare celor TV, cu audiente mai mari in timpul diminetii decat in timpul serii.
The morning and evening slots on commercial radio, so called because they cover the times during which people are driving to and from work. Radio listening patterns tend to complement TV viewing patterns, with highest audiences during morning drive-time and lower ones during evening drive-time.
