Grupul dintr-o piata care delibereaza mai complex decat inovatorii si adoptantii timpurii in privinta achizitiilor, dar care sunt mai putin conservatori decat majoritaea tarzie si codasii. Vezi Diffusion of Innovation (difuzia inovatiei); Early Adopters (adoptantii timpurii); Innovators (inovatorii); Laggards (codasii); Late Majority (majoritatea tarzie).
The group in a market who are more deliberate than the innovators and the early adopters in making purchase decisions, but less conservative than the late majority and laggards. See Diffusion of Innovation; Early Adopters; Innovators; Laggards; Late Majority.
