Mesaj publicitar, bazat mai mult pe imagine decat pe informatie, care incearca sa-si atinga obiectivele prin evocarea unor emotii si sentimente puternice (teama, furie, pasiune etc) mai degraba decat prin apel rational. Vezi Rational Appeals in Advertising (apelul rational in advertising).
Advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotions or feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.
