Asociatia unica stabilita de consumatori cu anumite produse. De exemplu, raspunsul emotional la o anumita marca de masina asigura succesul ei de durata, desi alte marci pot oferi performante mai bune la acelasi pret.
The unique associations established by consumers with particular products. For example, the emotional response to certain car marques ensures their continual success, even though other makers may offer superior performance at the same price.
