Procedura statistica de incercare de a descoperi factorii care stau la baza corelatiilor dintre mai multe variabile. De exemplu, analizele de factori pot fi folosite penrtu a interpreta factorii care stau la baza atitudinilor negative cu privire la achizitionarea si folosirea produselor de toaleta si cosmeticelor penrtu barbati.
A statistical procedure for trying to discover the basic factors that may underline and account for the correlations among a larger number of variables. For example, factor analysis might be used to determine and interpret the basic factors underlying some negative attitudes towards the purchase and use of male toiletries and cosmetics.
