Nume de marca folosit pentru o linie de produse, cum sunt cosmeticele Revlon sau mancarea conservata Heintz; se mai numeste si Blanket Brand. Vezi Corporate Branding (branding de corporatie); Individual Brand (brand individual); Single Brand Name (nume de brand unic).
A brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canned foods; also referred to as a Blanket Brand. See Corporate Branding; Individual Brand; Single Brand Name.
