Abordare in stabilirea pretului la nivel global in care companiile afiliate furnizeaza informatii despre conditiile pietelor locale, iar corporatia stabileste apoi pretul astfel incat sa maximizeze profitul pe fiecare piata nationala. Vezi Adaptation Approach to Pricing; Extension Approach to Pricing.
An approach to global pricing in which affiliate or subsidiary companies supply information about local market conditions and the corporation then sets prices accordingly to maximise profits in each national market. See Adaptation Approach to Pricing; Extension Approach to Pricing.
