Raport care masoara valoarea unui program media in advertising; se calculeaza prin inmultirea razei de actiune cu frecventa. Vezi Frequency; Reach.
A ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency; Reach.
Inspirata miscarea brandului "Dero" de a se asocia cu serialul "Numai iubirea" de pe Acasa TV. Succesul de audienta al telenovelei autohtone se vede si in numarul de GRP-uri (Gross Rating Points) al celor 1.039 de spoturi Dero difuzate in primele sase luni ... citeste mai departe »
