Membrii unei familii, persoane cu acelasi statut, lideri de opinie etc, care au un efect asupra comportamentului de cumparare a consumatorului. Vezi Reference Groups (grupuri de referinta); Aspirational Reference Groups (grup aspirational de referinta); Contactual Reference Groups (grup contractual de referinta); Membership Reference Groups (grup de referinta careia persoana apartine).
Members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups; Aspirational Reference Groups; Contactual Reference Groups; Membership Reference Groups.
