Stadiu secund (dupa stadiul introductiv) in ciclul de viata al unui produs de succes; veniturile din vanzari cresc simtitor pe masura ce produsul este acceptat de piata; pretul sau ramane in general acelasi, in ciuda cresterii concurentei.
The second stage (after the introductory stage) in the life cycle of a successful product; sales revenues increase steadily as the product finds market acceptance, prices generally remain high despite increasing competitive threats and profit margins are at peak level.
