Metodele prin care o organizatie planuieste sa-si atinga obiectivele de dezvoltare. Exista patru strategii de dezvoltare: penetrarea pietei, dezvoltarea produsului, dezvoltarea pietei si diversificarea.
The means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.
