Decizie deliberata de reducere a cheltuielilor de orice fel pentru un anumit produs (de obicei in stadiul de declin al ciclului sau de viata), cu scopul de a maximiza profitul, chiar daca acesta actiune are ca rezultat colateral pierderea unor segmente de piata. Vezi Hold Strategy.
A deliberate decision to cut back expenditure of all kinds on a particular product (usually in the decline stage of its life cycle) in order to maximise profit from it, even if in doing so it continues to lose market share. See Hold Strategy.
